Why is there a ten-year-old ad unit in my portfolio? Because it stands in contrast to so many "rich media" ads that do little more than regurgitate trailers. To help market the Oliver Stone's "Any Given Sunday," we created this interactive ad infused with the film's behind-the-scenes essence. By moving the "parabolic mic" hotspot around the field, stands and luxury suites, the audience was rewarded with a voyeuristic experience and actual dialogue from the film.
