Naming Your Baby
I love the naming process. Somewhere between succinct headlines and a kind of modern word alchemy, it's one of the most compressed and challenging creative tasks. Some names come out perfectly logical and others spring out of nowhere. "140 Proof" falls right in the middle, as my name for this brilliant new targeted ad network for Twitter. Other names I've created include "Uncharted," a Jeep music tour, and "Stay. Inspired." a partnership between Chrysler and W Hotels.
See the above banner in animated form.
Play a video enabled ad unit highlighting the HEMI engine. And explosions.
Dodge Ram: 2009 Product Launch
The frame to the left is from one of the 147 different pieces of creative that comprised the 2009 Dodge Ram launch — the largest Organic has ever executed. I led the online advertising team on a tightly-focused, message-driven campaign to raise consideration of Ram among full-size truck buyers. Even as the economy began to waver, it was obvious our ads were moving the needle.
Applied Arts Award 2009
Head off-road and check the demo.
Jeep Wrangler: “Terrain”
You know, there are product ads, and then there are product ads that improve brand opinion and increase consideration. That's exactly what we did for Jeep Wrangler Unlimited. This immersive, true-to-brand, experience was also one of the first online ads to be built almost entirely with Papervision3D.
Bronze Cyber Lion, Cannes 2000.
The ad still lives in a far-off gallery if you want to lie through your teeth and give it a shot.
The Man Show: “Alibis”
Comedy Central was a great client to have early on — almost anything goes when you're advertising for shows like The Man Show. "Alibis" was an interactive ad that ran purely on pull-down menus and javascript. No flash, shockwave or paint thinner involved. It was a hell of a lot of fun to write.
Chrysler Sebring Convertible: “Another Day”
Adobe Site of the Day, September 20, 2007.
Dope Award winner.
Chrysler
The Chrysler brand has long struggled with its identity. Under my direction we helped change this with digital, launching three vehicles in 2007, growing its social media footprint and raising the site's JD Power rating from 25 to 9.
Geek Squad: Site Redesign
One of the best professional experiences I've had was working on the redesign of geeksquad.com. From the earliest meeting with the clients, through persona workshops down to writing pieces of the script (this 404 error page being the most fun), I felt completely immersed in solving the problem.
New York Festivals Finalist, 2000.
Try it yourself (requires Adobe Shockwave).
